Contact Person : Kevin Woo
Phone Number : www.starvisionx.com
WhatsApp : +8618101899103
September 30, 2021
Many advertisers believe that online marketing is the best choice. Actually, many well-known domestic and foreign brands still put high valuation on outdoor advertising. Only real-life scenes can shape the brand image for a long time. Successful brands which can be find every where are masters of outdoor advertising and marketing.
1.Data proof - Big brands are masters of outdoor advertising and marketing
According to CODC’s latest statistics: In the first half of 2021, the national outdoor advertising publication expenditure reached 80 billion, an increase of 28% compared with the same period in 2020, increase of 15% actually , and a net increase of 11%.
For outdoor LED advertising, the cost of media publishing in the first half of 2021 reached 10 billion yuan, an increase of 51% over the same period of the previous year, an actual increase of 16%, and a net increase of 13%. After the epidemic, outdoor LED advertising media resumed its rapid growth trend. With the exception of a single media, all outdoor media investment expenditures have increased to varying degrees, and the overall outdoor media has shown a recovery trend in the post-epidemic era.
Judging from the above data, the growth of outdoor media shows that brand owners are still inseparable from the marketing position of outdoor advertising in the post-epidemic era. The era of traffic has entered the second half. Brand owners are increasingly anxious for growth due to the peaking of Internet traffic, the disappearance of dividends, and the intensification of internal rollover. At this time, offline traffic has become a must for brand owners.
2. Visualization of outdoor advertising delivery effects
The birth of a well-known brand is first to let consumers know about it, then interest in it , and finally to buy it. Outdoor advertising exists in real life and is emotionally connected. In your daily action trajectory, the brand displayed in outdoor advertising is greeting consumers, showing you its brand image and the strength of the brand. This is unmatched by online advertising.